What is Corporate Intelligence?

23-06-2008

Corporate intelligence is the source of your companies’ innovation.

Let me explain… All corporate strategic decisions are based on some level of information and interpretation. Whether that be based on hard fact or market speculation, it seems that some market force must have sparked the motion at first. We gather information daily and make informed decisions based on this. But what is the right information to base our decisions on? Is the information that we are using accurate? Better yet, is it always relevant.

All companies exist in a void. Your company operates in an open & free marketplace but is quite shielded at times. You never really feel the full market forces nor are influenced fully by the competitive initiatives. You only interact directly/indirectly with those suppliers and customers to whom you’re in the immediate facility, without fully understanding that what you do is in fact common practice. e.g. your sales procedures are set and influence the way you sell products, but you really don’t know if this is the same minimum operating requirements your closest competitors are using.

So what do we look for in terms of corporate intelligence? Positioning? Where do you stand in the market place? Can you predict the next big move? Do you know what all your competitors are doing? What is their value/sales propositions? Why are they more successful than you are? Are they as sensitive to market conditions as you are? Are their plans in line with yours regarding future market developments? – The answers to these and many more questions can be obtained through effective implementation understanding of corporate intelligence.

Once you can ascertain your marketing position relative to your competitors, it is now possible to predict future moves and by doing so put your organization in a better position to take advantage of any opportunities that may present itself. Seeing these opportunities can be one of the most valuable practices in business. It will give you the competitive advantage and buy yourself the necessary time it takes to take advantage on the opportunity.

Corporate intelligence sparks innovation. Its thinking outside the box. Thinking about your products and service. Thinking about where you stand in the market place. Developing new idea’s. Seeing opportunities before they arise. Avoiding potential threats and enhancing your corporate strengths.

At Challenge Online, we have the skills and the know how to bring corporate intelligence to your doorstep. We have a team of specialized individuals who monitor multiple forms of online media to gather and extrapolate valuable information relative to your market. We profile your competitors, examine their online practices, what their moves are and determine best practice and potential opportunities. This all boils down to once-a-month meetings we hold at your premises to present our findings and will consult you on your organizations online media strategy ahead. Get in contact with us for a quote.

 

Social Media Marketing Profiles >>

Corporate Intelligence is the source of innovation